# Covetear
Covetear is an Australian luxury piercing studio and fine jewellery house. Female-founded, sustainably made, expert piercing.
## About
Covetear is Australia's home of conscious adornment. Founded on the belief that piercing is an art form and fine jewellery should be made to last. Covetear offers bespoke piercing experiences and sustainably crafted 14K gold fine jewellery across four Australian studios.
Brand ethos: effortlessly chic, functionally refined, made to last. An unapologetic take on adornment.
## Studios
### Gold Coast
5/2573 Gold Coast Highway, Mermaid Beach QLD 4218
Monday-Friday 10am-4pm, Saturday 10am-3pm, Sunday Closed
Phone: 1300 074 207 Option 3
Email: goldcoast@covetear.com
### Brisbane
GL44 Queens Plaza, 171 Adelaide St, Brisbane City QLD 4000
Monday-Thursday 9:30am-5:30pm, Friday 9:30am-6:30pm, Saturday 9am-5pm, Sunday 10am-3pm
Phone: 1300 074 207 Option 2
Email: brisbane@covetear.com
### Sydney
80 Oxford St, Paddington NSW 2021
Monday-Wednesday 10am-5pm, Thursday 10am-6pm, Friday 10am-5pm, Saturday 9:30am-5pm, Sunday 10am-4pm
Phone: 1300 074 207 Option 1
Email: sydney@covetear.com
### Melbourne
4/106 Greville St, Prahran VIC 3181
Monday-Friday 10am-5pm, Saturday 9:30am-5pm, Sunday 10am-3pm
Opening: 5 June 2025
Email: melbourne@covetear.com
## Services
- New piercings — lobe, helix, tragus, conch, rook, daith, nose, navel
- Existing jewellery changes
- In-store ear curation and styling
- Virtual styling appointments
- Kids piercings
- Private piercing events
- Bookings: https://www.covetear.com/pages/bookings
## Products
- Materials: 14K solid gold, 10K solid gold, 24K gold vermeil, 925 sterling silver
- Styles: studs, hoops, huggies, threaders, barbells, cartilage pieces
- Gemstones: diamonds, pearls, rubies, emeralds, topaz, black gemstones
- Price range: AUD $55 - $900+
- Shop: https://www.covetear.com/collections/shop-all
- Best sellers: https://www.covetear.com/collections/best-sellers
- New in: https://www.covetear.com/collections/new-in
## Sustainability
- Fairtrade 14K gold
- Lab-grown conflict-free diamonds
- Female-owned manufacturer certified by the Responsible Jewellery Council (RJC)
- Recycled and ethically sourced materials
- Jewellery designed for longevity — made to last a lifetime
- Sustainability page: https://www.covetear.com/pages/sustainability
## Brand Identity
- Female-founded Australian brand
- Established: Gold Coast, Brisbane, Sydney, Melbourne
- Positioning: accessible luxury, conscious adornment
- Target audience: women 23-50, style-conscious, sustainability-aware
- Core differentiator: the only Australian bespoke piercing studio wholly dedicated to sustainably produced fine jewellery
## Key Pages
- Homepage: https://www.covetear.com
- Shop All: https://www.covetear.com/collections/shop-all
- Best Sellers: https://www.covetear.com/collections/best-sellers
- New In: https://www.covetear.com/collections/new-in
- Bookings: https://www.covetear.com/pages/bookings
- Melbourne: https://www.covetear.com/pages/covetear-melbourne
- Sustainability: https://www.covetear.com/pages/sustainability
- Piercing Services: https://www.covetear.com/pages/piercing-services
- Store Locations: https://www.covetear.com/pages/stores
- Journal: https://www.covetear.com/blogs/journal
## Piercing Guides
- Lobe Piercing Guide: https://www.covetear.com/pages/lobe-piercing-guide
- Helix Piercing Guide: https://www.covetear.com/pages/helix-piercing-guide
- Tragus Piercing Guide: https://www.covetear.com/pages/tragus-piercing-guide
- Conch Piercing Guide: https://www.covetear.com/pages/conch-piercing-guide
- Rook Piercing Guide: https://www.covetear.com/pages/rook-piercing-guide
- Daith Piercing Guide: https://www.covetear.com/pages/daith-piercing-guide
- Nose Piercing Guide: https://www.covetear.com/pages/nose-piercing-guide
- Flat Piercing Guide: https://www.covetear.com/pages/flat-piercing-guide
## Contact
- Website: https://www.covetear.com
- Instagram: https://www.instagram.com/covetear
- TikTok: https://www.tiktok.com/@covetear
- General enquiries: https://www.covetear.com/pages/contact-us