Invest in Covetear
You can now own a piece of Covetear
Covetear is raising funds through an equity crowdfunding campaign on Birchal, Australia's leading investment platform. This means that for a minimum investment, you can become a shareholder in Covetear, owning a real stake in the business and sharing in its future growth.
This is not a pre-order. It is not a donation. It is a genuine equity investment in a real, growing business.
To invest, you register your Expression of Interest on Birchal. It takes less than two minutes, there is no commitment and no cost at that stage. Once the offer opens, you will receive priority access to invest before the round opens to the public.
How we got here
I started Covetear because I saw a gap nobody was filling.
I had spent twenty years in fashion, building brands and showing at Australian Fashion Week. I knew quality. I knew design. And I kept noticing that piercing in Australia was stuck between two bad options — fast and cheap at one end, intimidating and alternative at the other. Neither treated it as what it actually is for the modern woman: the beginning of a long-term relationship with a brand she trusts.
So I built the one I wanted to exist.
Precision piercing and fine jewellery in one place. Designed in Australia, crafted from Fairtrade and recycled 14K gold with lab-grown, conflict-free diamonds and gemstones, and built to be worn, stacked and added to over a lifetime. Not fast fashion for your ears. The real thing, done properly.
Three years later, Covetear operates four studios across Gold Coast, Brisbane, Sydney and Melbourne. We have served more than 6,500 customers, hold a 4.95-star average across more than 700 reviews, and our revenue has more than doubled year on year.
Now I want to take it further. And for the first time, I want to bring our community with me.
Gill Lawrence
Founder, Covetear
